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25 Years After, Toyota Yaris Reaches 10 Million Global Sales Milestone
Toyota’s trend-setting Yaris subcompact car hits global sales milestone in 25th year of production.
Toyota Yaris joins fast-selling Corolla, Camry, RAV4, Hilux and Land Cruiser in excess of 10 million global sales.
Four generations of Toyota Yaris set new safety and technology standards for B-segment cars.
The 10 millionth car, a Toyota Yaris GR SPORT, was produced at Toyota’s plant in France.
Yaris is produced in Japan, Brazil, China, Taiwan, Indonesia, Malaysia, Pakistan, Thailand, France and Czech Republic.
The multiple award-winning and ever-popular Yaris nameplate has reached 10 million cumulative global sales, joining the ranks of perennially well-received models in Toyota’s stable including Corolla, Camry, RAV4, Hilux and Land Cruiser to achieve the notable eight-figure milestone.
The Yaris has been a class-leading benchmark for innovation, and a pioneer for introducing new technologies and concepts to the compact segment, for almost a quarter of a century during which it has been one of Toyota’s consistently best-selling models in Europe.
The current generation Yaris has proven its adaptability to customers’ needs with the Yaris family growing to include the widely acclaimed GR Yaris pure performance sports car in 2020 and the high-riding urban crossover SUV, the Yaris Cross in 2021.
By the end of February 2023, cumulative sales of the Yaris family in Europe have reached 5,155,506 units since the first generation Yaris was launched in 1999. In 2022, sales of the Yaris family represented over one-third of Toyota’s total sales in Europe with 185,781 Yaris, 156,086 Yaris Cross and 5,392 GR Yaris, accounting for 8% of the total segment.
Yaris is a true global Toyota model with manufacturing sites around the world. Initial Yaris production started in January 1999 at the Takaoka Plant in Aichi, Japan. Today, the Yaris has production bases in 10 countries : Japan, Brazil, China, Taiwan, Indonesia, Malaysia, Pakistan, Thailand, France and Czech Republic.
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In Europe, Toyota Motor Manufacturing France (TMMF) has produced the Yaris since 2001 and the Yaris Cross since 2021, the same year that Toyota Motor Manufacturing Czech Republic (TMMCZ) in Kolin also started Yaris production to cater for the increasing demand for the model in Europe. Cumulative European production of the Yaris family reached over 4.6 million by the end of 2022.
Key components within the Yaris, such as the petrol and hybrid electric engines and transmissions are also locally produced, at Toyota Motor Manufacturing Poland (TMMP), which supplies both TMMF and TMMCZ.
As part of its mission to provide stylish, practical mobility for the demands of modern life, the Yaris has an enviable history of innovation in safety, efficiency and performance, driving an enduring allure for customers.
The first generation Yaris won the coveted Car of the Year title in 2000, the first Toyota model ever to earn that accolade, complementing the Japanese Car of the Year in the same year awarded to the Toyota Vitz, the name of the model in Japan. Every subsequent generation of Yaris has been short-listed for Car of the Year and, in 2021, the current generation became the first nameplate to achieve a second Car of the Year title in the 21st Century.
