Kia To Maintain Its Goal Of Selling 1.6 Million EVs By 2030

South Korean carmaker Kia expects tough market conditions in the near future, partly due to government policies, but will stick to its goal of selling 1.6 million electric vehicles a year by 2030, a senior executive said.

“We don’t force sales at any cost. Especially this year, the market is changing very quickly and there is a lot of uncertainty,” said Kevin Ahn, president and CEO of Kia Asia Pacific, at an event in Taipei where the company’s range of electric vehicles was presented, reports Reuters.

“Our long-term goal for 2030 is 1.6 million EVs. Along the way, there will be challenges, difficulties, and a drop in sales due to market conditions and government policies,” he told An.

Kia is part of the same group as Hyundai Motor. A declined to comment on the impact of the European Union’s up to 45 percent import tariff on electric vehicles made in China, as well as the impact of Donald Trump’s victory in the US presidential election.

“Recently, the elections have ended in the USA and there are big changes and expectations. It’s too early to comment on such topics,” Ahn said, adding that Kia plans to assemble electric vehicles at its plant in the US state of Georgia.

Automakers are bracing for possible new tariffs that Trump could impose on vehicles from Mexico and potentially other countries, as well as the repeal of many existing policies that favor electric vehicles.

• Read More: Kia Sportage Gets Swift Facelift For The 2025 Model Year