Porsche’s Brand Becomes A “Rubble,” Which Infuriated Stockholders

Among cars, Porsche symbolizes luxury, speed and power. The company’s shareholders, however, are furious at the dire business results and accuse the management of turning the brand into “rubble”.

“We, the shareholders, see the rubble today,” said Ingo Speich from the investment fund Deka at the virtual meeting of shareholders.

Hendrik Schmidt, from the DWS fund, describes the state of Porsche’s capital as a strong overtaking that ended with a breakdown on the side of the road, dpa writes.

Specifically, Spajch stated, since the listing on the Frankfurt Stock Exchange in 2022, the shares, all with dividends, remained 146 percentage points below the DAX index.

He warned that the company had lost the confidence of investors because the management had not fulfilled any of its promises before the IPO.

“This is not a cyclical downturn but a structural problem,” he said.

The board of directors was especially targeted because, according to the shareholders, it missed the strategy in the development of the electric car.

Marcus Kienle (Marcus Kienle) from the Association for the Protection of Investors, on the other hand, connected the situation with the image of three monkeys.

“I don’t hear, I don’t see, I don’t speak. You could only say that the fourth monkey is missing, which says ‘I don’t understand anything,'” stated Kinle.

At the same time, shareholders generally welcomed the restructuring plan initiated by the company’s new CEO, Michael Leiters.

“This year will mark the new positioning of Porsche,” Leiters said, adding that a significant improvement in business performance will come primarily with future products.

Porsche served as a “cash cow” in the Volkswagen concern for years, but last year it sank deep into the crisis.

Net profit fell by about 91 percent, to 310 million euros, with sales decline in China, US customs policy and weak demand for electric models.

The strategic shift towards the development and production of more models with a petrol engine costs billions of euros. The negative trend of Porsche continued in the first quarter of 2026.

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