A recent trademark filing hints at a potential new model coming from Acura. The ADX moniker, registered with the United States Patent and Trademark Office, was unearthed could be indicative of a brand new utility coming from the Japanese luxury brand.
The filing asks more questions than it answers. What’s an Acura ADX? One possibility is that the nameplate might appear on Acura’s version of the Honda Prologue. It will be based on a GM-designed platform, and it will be powered by the same Ultium battery technology found under the Cadillac Lyriq, among other EVs. We know it will spawn an Acura, too. Where will it fit? The ADX will probably be between the MDX and RDX but it’s still much a debate as it can even be above the MDX but only time will tell. The Acura EV will have distinct exterior and interior styling, following the brand’s current design language.
“We’re going to bypass hybrids altogether. So our shift is going very rapidly into BEV. That’s our main focus,” Emile Korkor, assistant vice president of Acura national sales, admitted in a recent interview. Sales of both the Acura and Honda electric SUVs are expected to start in 2024 MY for North America. Acura wants electric vehicles to account for more than 50 percent of its total sales by 2030
It’s unclear how big of a battery pack Acura will use, though we assume it will have more cells and more powerful motors than its Honda counterpart. With Lexus teasing its first EV coming next year, Acura needs to move fast to catch up.