Bionic Performer, Viktoria Modesta, Embodies Rolls-Royce Black Badge

British car manufacturer Rolls-Royce has collaborated with bionic performing artist Viktoria Modesta to produce a promotional campaign. The campaign is intended to define the Black Badge line’s hyper luxurious aesthetic.

Rolls-Royce Motor Cars introduced the Black Badge in March 2016. The luxury car is a permanent Bespoke family of motor cars that respond to the taste patterns of the marque’s most daring and disruptive clients.

According to the company, Modesta represents Rolls-Royce’s “boldest expression of luxury,” and the line’s “extraordinary allure.”

The  Rolls-Royce brand has become the most commanding presence on the super-luxury landscape. It has also done much to attract a new generation of Rolls-Royce customers to the marque.

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According to the company, Modesta represents Rolls-Royce’s “boldest expression of luxury,” and the Black Badge line’s “extraordinary allure.”

To view the promotional short film, visit rolls-roycemotorcars.com.

Viktoria Modesta

Viktoria Modesta is known for her innovative and futuristic approach. She is also famous for her fearless performances at the Paralympic Games Closing Ceremony, Art Basel, and Fashion Weeks worldwide.

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Due to a doctor’s negligence at her birth, Moskalova spent most of her childhood in and out of hospitals.^[1] This accident led to a lasting problem with her left leg. In 2007, she had a voluntary below-the-knee leg amputation to improve her mobility and safeguard her future health. Her physicality has become known for challenging the modern perception of altered beauty.

According to Modesta, “There are many parallels between the Black Badge philosophy and my work, chiefly maximising your potential and becoming a hyper version of yourself. I really wanted to capture the car’s attitude and fierce spirit, by embodying that through body art, it felt totally wild”.

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