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BMW To Offer $1000 Discount If You Dump Your Tesla For Their EVs

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In its latest attempt to boost its EV sales, BMW is resorting to an unusual gambit: luring existing EV owners away from their current brands with a cash bonus.

The growth of the electric car market has slowed down a bit lately, but few existing owners would even consider returning to an ICE car. So BMW believes it can maintain its growth by making owners of other brands switch.

If you own a Tesla, Rivian, Audi, or several other popular EV brands, BMW will hand you a cool $1000 for switching to a BMW i4, i5, or iX. The deal doesn’t require you to trade in your old electric chariot.

Of course, there’s a catch: bigger savings are tied to BMW’s pricier models. The electric iX SUV, for example, currently comes with almost $10,000 in discounts. Throw in the ‘Conquest Program’ bonus, which could land you nearly $11,000 in total savings!





BMW is keeping it simple for interested EV owners. The eligible vehicles are a who’s who of the electric car world: Tesla, Audi, Mercedes-Benz, Polestar, Rivian, Lucid, Ford Mustang Mach-E, and VW ID.4. If you’re looking to switch teams, BMW will sweeten the deal with a $1000 bonus for taking home an i4, i5, or iX. This offer is limited to those in Western US states, but keep an eye out; it might spread further before the April 1, 2024, deadline.

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