BMW XM Makes Public Debut In South Africa, BMW Says Urus, G-Class Owners Will Buy It

BMW XM makes public debut in South Africa, automaker says Urus, G-Class owners will buy the high-performance BWM luxury SUV.

Luxury car brand is targeting three regions, including the US, where it said the demand for XM has been massive.

In addition to the US – BMW M’s biggest market – the automaker also expects strong sales in China and the Middle East.

BMW last weekend unveiled the all-new second-generation M2 and the BMW XM high-performance SUV to the public for the first time during an event to celebrate 50 years of BMW’s M range. The launch took place at the largest-ever BMW M Fest held between 15-16 October at the Kyalami Grand Prix Circuit in Midrand in South Africa.

BMW M is targeting three regions, including the United States, where is said that the demand for the XM has been very massive. In addition to the US, which is the biggest market for BMW M in the world, the automaker also expects strong sales in China and the Middle East.

• See Also : Photos : 2023 BMW XM SUV

Speaking with CarBuzz, CEO Franciscus (Frank) van Meel, who returned as chairman of BMW’s high-performance M division last November, said owners of Lamborghini Urus and Mercedes G-Class are among those targeted to buy the BMW XM SUV.

“A lot of people who drive a Lamborghini Urus or Mercedes G-Class say, ‘I want to have something like that from BMW,’ and so for us, it was the logical choice,” said van Meel.

Timo Resch, the Vice President of Customer, Brand, and Sales for BMW’s M division, supported van Meel’s statement. He admitted that the BMW XM will not attract existing M car owners but existing owners of Lamborghini Urus, Bentley Bentayga, and Land Rover Range Rover.

BMW XM start at $159,995, while the more powerful Label Red model carries a sticker price of over $185,000. It will arrive at dealers worldwide in spring 2023, with the USA, China and the Middle East being the key sales markets, according to the German brand.

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