Hyundai And Kia Expand Nvidia Partnership

The Hyundai Motor Group (Hyundai/Kia/Genesis) was already collaborating with Nvidia but is now significantly expanding that partnership. The collaboration appears to focus entirely on the development of autonomous cars and ‘robotaxis,’ combining the largely software-driven car platforms of Hyundai and Kia with Nvidia’s expertise in artificial intelligence and autonomous driving. The Hyundai Motor Group intends to use this Nvidia technology in cars with Level 2 autonomous driving capabilities and above. These are cars in which the driver can actually focus on other matters, making them slightly more autonomous than a car that manages to stay within the lane lines on the highway.

Hyundai Motor and Nvidia have established a joint venture named Motional for this purpose and aim to work on autonomy up to Level 4 within that JV. This is being done using Nvidia’s ‘Drive Hyperion Platform,’ a ready-made solution devised by the world’s most valuable company to enable L4 autonomy. Hyundai therefore benefits primarily from Nvidia here, but Nvidia, in turn, benefits from the data that Hyperion-equipped Hyundais and Kias will collect.

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