Japan vehicle brands enjoy the most loyalty from their customers. This is according to the 2018 Edmunds Trade-In Loyalty Report.
Other brands that enjoy reasonable amount of loyalty from their patrons include Ram and Chevrolet. They both had a loyalty rating of 54%.
The report also show that in the last decade, Subaru and Mazda experienced significant upsurge in customer retention. Mazda had the most number of return customers than any vehicle in 2017.
These brands experienced very poor loyalty ratings. Their customers reduced by half over the studied period. Buick, also, did not fare well as its rating dropped from 35% in 2007 to 29% in 2017.
The Luxury segment experienced some loyalty to some brands.
In order for automobile brands to enjoy and maintain loyal following, Edmunds suggested that automakers need to “leverage emotional design, offer a wide array of SUVs and have a solid history of reliability.”