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Lexus Unveils The Monogram GX Specially Designed For Cooking, Wine And Spirits Enthusiasts
Toyota luxury marque, Lexus, unveils the Monogram GX to celebrate the debut of the all-new 2024 Lexus GX SUV.
Created in partnership with luxury appliance brand, Monogram, the Monogram GX is designed for culinary, wine, and spirits enthusiasts.
Monogram GX will make its official debut at the Food & Wine Classic in Aspen, Colorado between June 14-16, 2024.
Toyota luxury marque, Lexus, in partnership with luxury appliance brand, Monogram, has unveiled a bespoke concept vehicle, the Monogram GX, to celebrate the debut of the all-new 2024 Lexus GX SUV.
Specially designed for culinary, wine, and spirits enthusiasts, the Monogram GX will make its official debut at the annual Food & Wine Classic in Aspen, Colorado between June 14 – 16, 2024.
The Lexus GX 550-based Monogram GX is created with signature pieces from Monogram. It features two-toned camel leather custom patterned interior, an emphasis on brass and titanium metal, Dekton slate stone accents, custom rims, and exterior detailing.
“Together with Monogram, Lexus is taking the GX experience to a new level, where road adventures meet culinary experiences.” said Cynthia Tenhouse, vice president, Lexus marketing.
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Unlike the base GX 550, the Monogram GX comes with specialty features like the Monogram 30” Smart Flush Hearth Oven and a Monogram Forge Heated Ice Press that can be used to chill bourbon or spirits.
In addition, it has Exterior Wine Storage to store bottles of wine, a bottle opener and glasses plus a Chilling compartments – a rear cold drawer and console compartment in the back seat which offers flexible chilling for your ingredients.
There is also an additional hearth-oven dubbed the Plating Station and a Wine and Spirits Bar, which comes complete with a bar kit, glassware, bitters, and folding cutting board.
“This unique pairing of unexpected luxury cooking while away from home is created with signature pieces from Monogram that elevate the everyday,” said Julie Burns, executive director of Monogram appliances.
“The Monogram GX puts an entirely new spin on the road trip experience with a crafted, culinary journey.”
