With Genesis, Hyundai has been aiming its sights for several years in particular at the products of BMW and Mercedes-Benz. Genesis is already equally active in various segments, but the Koreans will soon be giving the BMW 3-series and Mercedes-Benz C-class free reign. After one generation, it is already over and out for the Genesis G70.
Where Genesis started its existence as a single model from Hyundai, it was pumped up in 2015 and presented as a separate brand. The G90 was the first Genesis, the successor to the Hyundai Equus, and a top sedan with which the Koreans wanted to make life difficult for the Mercedes-Benz S-class, especially in the home country. The model range of Genesis is now quite extensive. With the G80 – the successor to the Hyundai Genesis – the brand is targeting the BMW 5-series and Mercedes-Benz E-class. In addition, with the GV60, GV70, and GV80, it also has three long-legged models, the first of which is fully electric. Since 2017, Genesis thought it had an answer to the BMW’s 3-series of this world with the G70, but it will not live long.
The Korean newspaper Korea Joongang Daily writes that Genesis has internally decided to stop developing the successor to the G70. That means that he will call it quits after one generation. Disappointing sales would be the basis for the decision. The Genesis G70 – also on sale in Germany – was presented in 2017 at the New York International Auto Show. The model, drawn under the direction of Peter Schreyer, was initially only available as a sedan and went under the knife quite radically in 2020. The updated G70, which was created under the direction of Luc Donckerwolke, had stubborn double headlights and split taillights. A year later, Genesis conjured up a second body variant: the G70 Shooting Brake.