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Stellantis Blames Inefficient Marketing For Maserati’s Poor Sales
In the period January – June 2024, deliveries of the Italian brand fell from 15,300 to 6,500 units, which is a drop of nearly 60 percent. Inefficient marketing is to blame for this negative effect, according to Carlos Tavares, the first man of Stellantis.
“In the case of Maserati, we have the right cars and the right technologies. We can offer models with petrol engines or 100 percent electric luxury sports cars. If sales are currently weak, it is a matter of marketing. Also, great progress has been made on the quality side, but now we have to work on marketing, we need to reach potential customers and deliver the right message for the right positioning,” Tavares said.
Three years ago, Stellantis committed to invest in all 14 brands in the group in the next 10 years. So, at least until then, Maserati is safe.
However, the Italian brand is in the process of transforming its model range. This year, Maserati presented the fully electric GranCabrio Folgore to the world, and the MC20 Folgore will debut next year. Then comes a large SUV, also electric, and the electric Quattroporte will arrive in 2028.
The company recently produced the last copy of the Quattroporte sedan, with which it also “buried” the V8 engine.
