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Rollswagen : 1969 VW Beetle Limousine Fetches $335,000 At Auction
Rollswagen : 1969 Volkswagen Beetle limousine by Troutman-Barnes fetches $335,000 at auction.
This limo started life as a regular 1968 Type 1 before being stretched to an impressive 16 feet, 6 inches overall.
John von Neumann commissioned the conversion of a $2,063 VW Beetle into this lavish $35,000 stretch limo.
Seller owned the $35,000 stretch limo for 29 years before crossing the auction block and sold for $335,000.
A 1969 Volkswagen Beetle limousine by Troutman-Barnes dubbed the ‘Rollswagen’ fetched $335,000 at a RM Sotheby’s auction during the prestigious Monterey Car Week in August 2025.
According to the listing, John von Neumann, an influential West Coast Porsche/VW distributor, commissioned the conversion of a $2,063 VW Beetle into this lavish $35,000 stretch limo – at a time when a new Lamborghini Miura cost $20,000.
This limo started life as a regular Volkswagen Type 1 manufactured on 8 October 1968 before coachbuilder Troutman-Barnes added 40 inches to the wheelbase, stretching the car to an impressive 16 feet, 6 inches overall.
Von Neumann orchestrated the transformation of “the world’s best known economy car into the world’s most economical limousine,” as the VW ad copy declares. “…Why not be the savingest millionaire on the road? That, children, is how the rich get richer.”
After owning for 3 years, von Neumann sold his distributorship and the Rollswagen to VW of America. VW of America continued to promote it through 1977 before prominent Newport Beach car dealer, Chick Iverson, bought it at an auction in January 1979.
Iverson owned the coachbuilt-Rollswagen until 1996, before selling it to Lorenzo Pearson, the founder of VW parts supplier West Coast Metric in Harbor City, California.
Pearson has retained the $35,000 stretch limo ever since before crossing the auction block at the RM Sotheby’s and sold for $335,000 during the Monterey Car Week in August 2025.
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