Volkswagen Group Doesn’t Know What To Do With The “Seat” Brand

The future of the Spanish brand remains uncertain and in a kind of fog. Volkswagen, which has been struggling on several fronts for a long time, refuses to approve new investments for the Spanish brand until the regulatory framework related to the Euro 7 norm is clarified.

This was confirmed by Carlos Galindo, director of marketing and product development for Seat and Cupra, in a statement to the Dutch Autointernationaal.

“We cannot approve any significant investments for Seat until we know the outcome of the negotiations on the regulations for the sale of new cars after the entry into force of the Euro 7 norm,” Galindo said, practically confirming that Seat has no concrete development plan beyond 2030.

In the meantime, Seat will have to rely on only three models—the Ibiza, Ateca, and Leon. The Ateca, which has been an important part of the brand’s offer for years, will soon leave the market.

Ibiza and Arona have gone through a significant facelift, the second in order, and Leon is expected to undergo the same procedure in the short term. However, in practice, the offer for private customers is reduced almost exclusively to the first two models, while Leon remains intended mainly for fleet users.

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