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Volkswagen Lost $6.25 Million On Every $1.2 Million Bugatti Veyron Sold, Lost A Total Of $2.3 Billion
Volkswagen AG lost about $6.25 Million selling each Bugatti Veyron for $1.2 Million and a total of $2.3 Billion.
The insane amount of money lost puts the Veyron at the top of the list of the biggest loss-making cars ever.
To offset the substantial cost, VW created special edition Veyrons such as the Hermés-branded model and a “Legend” version.
These special edition Bugatti Veyrons were sold at a price enough to recoup some of the money lost.
The 1,200 horsepower Bugatti Veyron may be famous for being the fastest car of its time, but it also tops the list of the biggest loss-making cars ever as each vehicle cost close to five times as much to produce.
Despite the insane starting price of of $1.2 million, which is closer to $1.7 million in 2022 money, parent company Volkswagen lost about $6.25 million on each, and a total of about $2.3 billion.
To offset the substantial cost, Volkswagen created special edition Veyrons such as the Hermés-branded model and a “Legend” version which were sold at a price enough to recoup some of its losses.
When its replacement car, the 1,500-hp Bugatti Chiron was unveiled, Bugatti President said :
“We did our homework in every dimension”.
“This car over its lifetime, with 500 cars and a base price of $2.5 million, is adding into the bottom line result of Bugatti and we are making money with this project.”
Volkswagen Group may never have profited much in making the original iconic Bugatti Veyron, but they enjoyed every bits of fame from its amazing features and record-setting speeds in the process.
Thanks to its 8.0L quad-turbocharged W16 engine, the Veyron was able to achieve top speed record of 253mph while the 1,200-hp Veyron Super Sport version has a top speed record of 267mph.
