Alpine F1 One Team Partners With Gucci, To Compete In The Colours Of Luxury Fashion Brand From 2027

Alpine F1 One Team partners with Gucci, to compete in the colours of luxury fashion brand from 2027.

From 2027, ‘BWT Alpine Formula One Team’ will officially race as ‘Gucci Racing Alpine Formula One Team’.

Alpine F1 One Team will officially race as ‘Gucci Racing Alpine Formula One Team’ and compete in ‘Gucci colours’ starting from 2027 following its new partnership with Italian luxury fashion house, Gucci.

Gucci will take over from Alpina’s current sponsor, BWT, making it the first time a luxury fashion house will serve as title partner of a team competing at the pinnacle of motorsport, Formula One.

Their collaboration introduces ‘Gucci Racing’ – which comes to life through a dedicated logo, featuring the House’s iconic interlocking G (Gucci’s logo) alongside the Gucci Racing wordmark.

“This partnership with Alpine Formula One Team writes a new chapter: Gucci becomes the first luxury fashion house to serve as Title Partner in Formula One,” said Francesca Bellettini, President and Chief Executive Officer of Gucci.

“That reflects our ambition for the brand and the role we want Gucci to play on this stage. Formula One represents today a unique convergence of performance, culture, and global reach, and Alpine Formula One Team is the right partner to bring this vision to life.”

While Alpine is a French brand under the Renault Group, ‘BWT Alpine Formula One Team’ (as it is currently known) is a UK-based, French-licensed constructor. The team currently uses Mercedes power units and fields race drivers Pierre Gasly and Franco Colapinto.

Speaking about the collaboration, Flavio Briatore, Executive Advisor of Alpine Formula One Team said :

“Partnering with a prestigious brand of Gucci’s calibre in Formula One as title partner of Alpine Formula One Team is something I am incredibly proud of. Not only that, but I am also excited about the possibilities the partnership with Gucci brings and the great things we can achieve together at a global level.

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