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Female Carfluencer ‘Supercar Blondie’ Makes $3.1m A Year Reviewing Super Cars
Female Carfluencer ‘Supercar Blondie’ makes N1.3 Billion ($3.1m) a Year reviewing super cars for fans.
Her Instagram pages has pictures and footage of her with one off cars and some of the most expensive cars in the market.
“Supercar Blondie” needs no introduction if you are supercar fan or petrolheads like us as she is one of the most popular and most successful ‘carfluencers’ around.
Her journey started in 2008 after the Australian blonde, born Alex Hirshi, left her home in Queensland and move to Dubai in United Arab Emirates.
In Dubai, she discusses and reviews cars on radio shows and as a fun side hustle, she started her luxury car social media account “Supercar Blondie”.
Alex later ditched the day job to focus on her own supercar content, a move that will later turn the Motor aficionado into one of the most successful ‘carfluencers’ in the world.
With a total audience of 14.3 million followers on her social media page, TikTok, Alex now command in excess of £6,000 for a single post.
According to Car rental website Leasing Options, Alex is estimated to earn about £2.2million ($3.1m or N1.3 billion) per year from her lucrative brand partnerships.
A quick visit to “Supercar Blondie” Instagram page shows some of her uploads, including footage and photos of herself with some of the world’s most expensive cars and one-offs vehicles.
Alex once told Sun Motors that :
“I just started uploading my experience of driving these cars for the first time. Bentley gave me a few more cars, I did a few more videos.
“Then I started trying to grow it into something bigger, so I knocked on a few doors with Ferrari, McLaren etc, and it just went from there creating videos.
“At the time, no one was doing what I was. There were a lot of car experts talking about cars, but not many people just making cars relatable and making them fun again.
“So I just wanted to make my videos enjoyable and point out a few cool things that everyone would find interesting.”
With easy-to-digest content, Alex – along with husband and videographer Nik – has been able to break outside of the traditional petrolhead niche.
She said:
“The general population isn’t interested in the nitty-gritty of cars.
“We try to have as little dialogue in the videos as possible. I want to try to have as many people as possible interested in my content, so it needs to go across language barriers.
“I use comedy to draw people into the motors and focus on being as visual as possible.
“What people are going to see on my platform is cars from a different perspective – so that I’m still speaking the same language to the general public. I don’t ever want to get too technical.”
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