Ford Now Using Holograms To Design Cars (Video)

Ford is taking automobile design into a whole new level with Microsoft HoloLens; a technology that will help designers quickly change the size, shape, and texture of different design elements without the need to spend weeks or even months working up a new clay model.

According to the company, its designers have spent the last year using this technology to check various design changes and to see how they look from different angles using either a clay model or an actual car.

“It’s amazing we can combine the old and the new clay models and holograms in a way that both saves time and allows designers to experiment and iterate quickly to dream up even more stylish, clever vehicles,” says Jim Holland, Ford‘s head of component and systems engineering, in a release. “Microsoft HoloLens is a powerful tool for designers as we continue to reimagine vehicles and mobility experiences in fast-changing times.” 

Sure, most of the announcement is public relations fluff to try to make Ford and Microsoft look good, but the technology being used is also really freakin’ cool. We’ve seen some similar things done with virtual reality in the past, but those required much heavier goggles with bulky wires. They also couldn’t virtually lay a hologram over a physical object.

Basically, the future is here, folks. And it’s awesome.

By Sola 

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