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GMC Celebrates 25 Years Of ‘Denali’ Premium Trim Level As Sales Reach 2 Million Vehicles

GMC is celebrating 25 years since it launched the Denali premium trim level that offers luxury, technology, and performance.
Since its introduction in 1999, more than 2 million trucks and SUVs have been sold in the home country of United States.
Denali brand available across GMC’s range of trucks and SUVs accounted for over 30 percent of GMC retail sales in 2024.
GMC, a division of American automotive manufacturer General Motors (GM), is celebrating 25 years since it launched the GMC Denali, a premium trim level that offers a powerful combination of luxury, technology, and performance.
Since its introduction in 1999, more than 2 million trucks and SUVs have been sold in the U.S., with the 2 millionth Denali vehicle, an Onyx Black 2024 Sierra 2500 Crew Cab Denali, sold to a customer in Austin, Texas this year.
To commemorate the 25th anniversary of GMC Denali premium trim, the brand is offering customers a special 25th Anniversary Denali Package on the new GMC Yukon SUV.
Limited to less than 3,000 units globally, the package, which can be ordered in Denali or Denali Ultimate trim includes:
Black 24-inch wheels w/ black center caps, Black mesh grille, Black illuminated front GMC emblem, Black nameplates and badging and Black mirror caps.
“Denali represents the pinnacle of GMC’s ‘Professional Grade’ ethos,” said Jaclyn McQuaid, global vice president, Buick GMC.
“GMC and Denali’s unique combination of premium design, luxurious appointments, advanced tech, and true capability continues to resonate with customers in the U.S. and around the world,” McQuaid added.
Named for the tallest peak in North America, the Denali brand available across GMC’s range of trucks and SUVs, from the all-new Terrain compact SUV through to the Sierra HD full-size truck, accounted for over 30 percent of GMC retail sales in 2024.
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