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Innoson Introduces IVM-branded Tricycles ‘Keke Marwa’ Into The Nigerian Market
Innoson Vehicle Manufacturing introduces IVM-branded tricycles ‘Keke Marwa’ into the Nigerian market.
The 5-seater joins Innoson lineup of vehicles, including Connect, Caris, G20 Smart, Ikenga, G40 and G80.
Technical details and the prices of IVM-branded three-wheeled vehicles isn’t available yet.
Fondly known as Keke Marwa, the three-wheeler has being a source of livelihood for millions of low-earners in Nigerians.
The popular three-wheeled vehicle is also the cheapest means of transportation to the common man.
Innoson Vehicle Manufacturing has expanded it portfolios with the introduction of IVM-branded tricycles, popularly known as Keke Marwa, into the Nigerian market.
The 5-seater (4-passenger, a driver) joins Innoson lineup of vehicles, including Connect, Caris, G20 Smart, Ikenga, and SUVs like G40 and G80.
Chairman of Innoson Vehicles Manufacturing (IVM), Innocent Chukwuma, behind the wheels
Technical details and the prices isn’t available yet, but the IVM-branded three-wheeled vehicle will compete with fast-selling brands like Bajaj in the Nigeria.
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In addition to being a source of livelihood for millions of low-earners in Nigerians, the three-wheeler is also the cheapest means of transportation to the common man.
First introduced into Nigeria in the 1990s by the current National Drug Law Enforcement Agency (NDLEA) boss, Buba Marwa, when he was the Military Administrator of Lagos State, Keke have long been an alternative means of transportation for Nigerians.
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Keke Marwa, seldomly used as Last Mile vehicle, continues to be a favourite for Nigerian users who ply unmotorable roads as well as those who cannot afford taxi or commercial motorcycle fares.
Keke, known by several names around the world including Tuk-tuks as well Keke Napep in Nigeria, is widely used in Lebanon, India, Egypt, Gaza, South Africa, Sudan and in all Nigerian cities.
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