Jaguar Land Rover Sold 420,856 Cars In 2021, Down By 1.2%

Jaguar Land Rover sold 420,856 cars in 2021, down by 1.2% due to global semiconductor shortages.

334,586 Land Rover cars were sold in 2021 (up 3.4%), while the Jaguar marque was down 16% to 86,270 cars.

Its total order book grew to 154,000 units for the New Range Rover, while demand for Defender reached 36,000.

Jaguar Land Rover (JLR) sold 420,856 cars during the calendar year 2021, down by 1.2%, compared to the calendar year 2020, due to the global semiconductor shortages which hit the company hard in the final quarter of the year.

The Land Rover brand posted 334,586 units, up 3.4 percent, while the Jaguar marque was down 16 percent to 86,270 cars, the British automaker said in a statement.

Despite the impact of the semiconductor shortage on production and sales, Tata Motors owned JLR saw strong demand for its products with global retail orders at record levels.

Last year, its total order book grew to over 154,000 units, up about 30,000 orders from the prior quarter for the New Range Rover, while demand for the Land Rover Defender remains strong with about 36,000 orders.

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Commenting on the sales results, Lennard Hoornik, Jaguar Land Rover Chief Commercial Officer, said :

“The New Range Rover is the embodiment of Jaguar Land Rover’s vision for Modern Luxury by Design. We are delighted that positive feedback at launch has led to a strong order intake for this first all new modern luxury model.

“Furthermore, the Land Rover Defender continues to contribute to a record order bank next to our all electric Jaguar I-PACE.

Semi-conductor supply challenges continue within the industry but our wholesale volumes are improving. We look forward to completing delivery to global customers as supply improves in 2022.”

January – December 2021

Jaguar Land Rover – 420,856 cars (1.2)%

Jaguar Brand – 86,270 cars (15.8)%

Land Rover Brand – 334,586 cars (3.4%)

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