JLR Reports Its Highest Profit In Ten Years

LR said it had made a profit of $3.33 billion for the fiscal year ending March 31, 2025, its highest profit in a decade. The success comes despite the Indian-owned British conglomerate ending sales of almost all Jaguar models.

Jaguar sold just 26,862 cars from March 2024 to March 2025 – a drop of 45.8 percent. About half of those cars were F-Pace SUVs. The other half were leftover models sitting on dealer lots.

JLR’s success has therefore come from another branch of the brand: Land Rover. The Defender remains the carmaker’s best-selling model, with 115,404 units sold in the last 12 months. The Range Rover Sport came in second place, with 79,862 units sold, an increase of 19.7 percent. It was followed by the Range Rover, with 77,000 units sold.

The brand also points to plug-in hybrids as one of the reasons for its success. JLR saw PHEV sales jump 21.7 percent year-on-year. Sales of the PHEV-powered Range Rover, meanwhile, rose 38.2 percent in the same period.

Despite a tariff deal between the US and the UK, which would reduce tariffs to 10 percent, JLR’s big gains could be short-lived. Tata, JLR’s parent company, said it was reassessing its annual profitability target for the British brand.

“We are assessing our guidance in light of the recent UK-US trade agreement announced on May 8 and will provide more information at our investor day on June 16,” the company told Reuters.

“JLR has finished the year with strong annual and quarterly earnings, including achieving our tenth consecutive profitable quarter and our target of zero net debt,” Chief Executive Adrian Mardell said in a statement. “We achieved record Defender sales, unveiled the Jaguar Type 00 and are preparing to launch the Range Rover Electric. “This strong and consistent performance, the commitment of our people, partners, and customers, and the appeal of our luxury brands will support our response to the current global economic challenges, including the evolving global trading environment.”

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