Lamborghini Unveils Refreshed Version Of Its Iconic Logo – To Debut On Upcoming Models

Lamborghini unveils refreshed logo that aims to better reflect its “brave”, “unexpected” and “authentic” values.

The new logo will be used not only on future Lamborghini cars but also on all the company’s official channels.

Unlike its predecessor, it features colors that are minimal yet bold and a broader typeface for the Lamborghini name.

Lamborghini said that the redesigned logo will debut on the future models – likely first on the upcoming Huracan STJ. 

Automobili Lamborghini on Thursday (today) unveiled a refreshed version of its iconic logo after more than twenty years since the last update. The restyling aims to better reflect the “brave”, “unexpected” and “authentic” values of the company’s mission to “Driving Humans Beyond”.

Unlike its predecessor, the new logo features colors that are minimal yet bold and a broader typeface for the Lamborghini name. It will be used not only on future Lamborghini cars but also on all the company’s official channels.

“…black and white are reconfirmed as the primary hues, symbolizing the clear identity of the brand, while yellow, along with the introduction of the gold color, is used as the accent color,” Lamborghini said in a statement.

In addition, the iconic bull in the center of the logo has undergone a major transformation. Now, the logo will now exist individually on the company’s digital touchpoints after being separated from the classic shield.

The redesign also includes a new set of icons, developed in collaboration with Lamborghini Centro Stile, which will be used and shared uniformly across all the digital touchpoints.

The Italian supercar manufacturer said that the redesigned version of the logo will debut on the future Lamborghini models – likely first on the upcoming Huracan STJ and plug-in hybrid version of the Urus SUV.

• See Also : Check Out Luxury Cars Inside Burna Boy’s Garage, From Cullinan And Maybach To Aventador To Urus