Lexus is dropping its brand’s badge at the rear for a lettering one spelled out across the rear.
The new lettering was first previewed by Lexus concepts, including LF-30 and LF-Z Electrified.
But the 2022 Lexus NX is the first production vehicle to carry the lettering.
The updated 2022 Lexus LX 600 is the second model in the lineup to get this change.
Lexus is making a couple of important changes to its lineups, including dropping its badge at the rear for a lettering lettering spelled out across the tailgate or trunk, as Toyota luxury brand enters a new chapter under its electrification strategy.
In an interview with MotorTrend during the Design Miami fair, Brain Bolain, Lexus’ global head of marketing, said that all models will get the Lexus lettering spelled out across the rear instead of the brand’s badge.
“We need some way to signify that change is coming to Lexus, and this may seem like a dumb way, but it catches your eye,” said Bolain.
Previewed by concepts, including LF-30 and LF-Z Electrified, the 2022 Lexus NX SUV is the first production vehicle with the brand’s lettering spelled out across the rear.
The updated 2022 Lexus LX 600 is the second model in the lineup to get this change, and that will continue to be replicated across the lineup, according Bolain.
Bolain added that the new infotainment system launched in the NX will be coming soon to all vehicles. The touchscreen-based system uses Google Maps for navigation and can connect to Apple Music and Amazon Music, while also being compatible with wireless CarPlay and Android Auto.
Bolain noted that all Lexus vehicles be getting these upgrades as fast as possible.
“There’s a very quick window, something like 30 months or so, but we’re not waiting for major changes. We’re doing it fast,” he said.