Mercedes-Benz Honours Golf Icon Bernhard Langer With A One-off Personalised S-Class At His Final Masters

Mercedes-Benz honours Golf Icon Bernhard Langer with a one-off personalised S-Class sedan at his final Masters.

One-off S-Class boasts embroidered Masters logos crafted with over 2,800 stitches as well as Bernhard Langer’s signature.

Mercedes-Benz brand ambassador Bernhard Langer with his new personalised S-Class.

Mercedes-Benz has revealed a one-off personalized MANUFAKTUR S-Class ultra-luxury sedan to honour its long-standing brand ambassador and two-times Masters champion, Bernhard Langer.

40 years after his first victory at Augusta National Golf Club, the two-time Masters champion will return to the venue where this year’s Masters will take place from April 7 to 13, 2025.

1985 and 1993 : Bernhard Langer’s Masters victories are embroidered in the headrests.

This one-off handcrafted Mercedes-Benz S-Class boasts distinct details, including an embroidered Masters logos, meticulously crafted with over 2,800 stitches, as well as Bernhard Langer’s engraved signature in the center console.

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“It means a lot to me to be able to play the Masters one final time – a tournament that has shaped my career so much. The fact that Mercedes-Benz is accompanying me here and is honouring me with this special car makes this moment even more special,” said Bernhard Langer, the two-time Masters. champion.

“Bernhard is a true golf icon, who has been an integral member of the Mercedes-Benz family for nearly 40 years. As we celebrate his extraordinary career, we honour our deep bond with a personalised S-Class crafted especially for him. We’re excited for many more great moments with him on the road ahead,” Bettina Fetzer, Vice President Mercedes-Benz Digital & Communications, Mercedes-Benz AG.

Bernhard Langer’s signature is engraved in the center console.

In line with the long-standing partnership of Mercedes-Benz with the Master, the Masters app will be exclusively available in select Mercedes‑Benz vehicles, ensuring the Tournament can be followed along on the road.

Compatible Mercedes‑Benz vehicles includes the CLE and E-Class models with third-generation Mercedes‑Benz User Experience (MBUX) and equipped with MBUX Entertainment Plus Package.

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