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Mercedes Dealers In U.S Struggling To Sell Electric EQS, Unlike The Fast-selling Petrol-powered S-Class
Mercedes-Benz dealers in United States struggling to sell EVs, complains that the EQS doesn’t have the lust factor.
It took an average of 82 days to sell electric EQ models in US, unlike BMWs and Audis 38 days and 46 days respectively.
The pricier EQS sedan and SUV may not sell well, but the relatively affordable EQB and EQE are more popular with buyers.
The flagship Mercedes-Benz EQS ultra-luxury sedan sits on US dealership for months due to lack of interest from buyers, according to personnel from various dealers interviewed by Automotive News.
While the petrol-powered Mercedes-Benz S-Class seems to have the lust factor and tick all the boxes, the $105,000 EQS electric variant of the top-range-topping reportedly does not sell well at dealerships.
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A dealer whose identities were withheld due to “fear of retaliation” told Automotive News that “our cars need to be ‘want’ cars,” adding that “the S-Class has maintained good loyalty because it’s aspirational. An EQS is not something that most people aspire to own.”
While the BMW and Audi took an average of 38 days and 46 days to sell respectively, the all-electric EQ models typically have a turn rate of 82 days at Mercedes-Benz dealerships in the US.
The pricier EQS sedan and SUV may not sell well at the dealerships, but the relatively affordable EQB and EQE crossovers have been more popular with buyers, though Mercedes US chief Dimitris Psillakis defended the pricing, saying “Mercedes-Benz is a luxury brand”, “Our average MSRP is not comparable to other brands.”
In the first nine months of the year, Mercedes said sales of battery-powered cars accounted for 14.1 percent of its US sales. Mercedes US chief expects EV sales growth in once the electric variants of the CLA and GLC arrives in the market.
