Toyota’s upcoming new Crown-badged flagship SUV is looking more and more likely for Australia.
It follows the discovery of a new trademark application for a crown motif submitted to IP Australia by Toyota.
Described officially as a “stylized imperial crown”, the emblem is a new take on the classic crown logo.
Reports out of Japan suggest iconic Toyota nameplate, the Crown, could return to Australia as Japanese brand’s crowing SUV jewel.
Australia’s chances of scoring the new-generation Toyota Crown flagship SUV are looking increasingly good following our discovery of a new trademark application for a crown motif submitted to IP Australia by Toyota.
Described officially as a “stylized imperial crown”, the emblem is a new take on the classic crown logo, which itself has undergone several revisions over its more than 70-year lineage. This latest design is arguably one of the most uniform but also one of the most segmented iterations to date.
Composed of five distinct elements, none of which come into contact with one another, the new badge sheds the classic cross that sat atop the crown in favour of a simple inverted trapezium.
The central element underneath retains its signature arch shape, flanked on either side by a pair of mirror image “stripes”, and the whole thing is underlined by a longer and wider-angled trapezium.
Filed exclusively under Class 12 (automobiles and structural parts thereof), the new badge is still easily recognizable as a Crown emblem, even if the gaps between the structural elements are bigger than ever before.
A fresh emblem design will be fitting for the next-generation Toyota Crown given the luxury sedan is widely expected to spawn a large luxury SUV spin-off that will eclipse the Toyota LandCruiser 300 Series both here and abroad, and the new high-rider could even muscle in on Lexus territory.