Porsche Sales Down By 15% After First 3 Months Of 2026

Porsche AG’s deliveries fell further in the first three months of 2026, with sharp declines in key markets China and the United States.

Global deliveries fell 15% in the first quarter to 60,991 vehicles, the German sports car maker said on Friday.

In China, once the main growth engine for the Stuttgart-based automaker, shipments fell 21% amid stiff competition from local brands on price and technology.

Porsche reported a 10% drop in shipments in North America, partly caused by the end of US tax incentives for electric vehicles, according to a company statement. Its home market, Germany, was the only region to post 4% growth. Deliveries in the rest of Europe fell by 18%.

Porsche returned to models with internal combustion engines last year and delayed the launch of some all-electric vehicles due to falling demand, causing a loss of 1.8 billion euros ($2.1 billion) in earnings.

New CEO Michael Leiters promised a turnaround with relentless cost-cutting and new models.

The first-quarter figures, which were impacted by the discontinuation of Porsche’s 718 models with internal combustion engines and a strong year-ago period for the all-electric Macan, were “broadly in line with our expectations”, said sales executive Matthias Becker.

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