Toyota has explained why the new 2022 Toyota Tundra tows less than its Rivals like the Ford F-150, Ram 1500 and Chevy Silverado 1500.
The new Tundra pickup can tow only 12,000 pounds or about 17.6 percent higher than what the previous generation could haul.
American-made Ford F-150, Ram 1500 and Chevy Silverado 1500 will tow 14,000, 12,750 and 13,300 pounds respectively.
Toyota says its customers don’t haul giant loads like skid steers or Tractors, but their toys like ATVs, motorcycles, and snowmobiles.
The US market recognizes the Ram 1500, Chevy Silverado, Toyota Tundra and Ford F-150 as work trucks.
Last month, Japanese automaker Toyota responded to the very competitive and lucrative pickup truck market by unveiling the much-anticipated 2022 Tundra after many teases, promotional clips as well as spy shots from eagle eye fans.
The new Toyota Tundra, based on the latest Land Cruiser 300 SUV, replaces the outgoing model which debuted 14 years ago. In addition to wearing a sportier and more modern appearance, the new truck also packed more power and techs, in order to have a chance to compete with its rivals.
These includes an 8.0 inches (up from 7.0 inches on the old Tundra) infotainment system on the base truck that reaches 14.0-inch on the higher-end models, as well as two powertrain options that are based on the same 3.5-litre twin-turbocharged V-6.
But despite some of these impressive upgrades, the new Toyota Tundra pickup truck still can go head to head with its American-made rivals due to its ability to tow 12,000 pounds.
This number is about 17.6 percent higher than what the previous generation could haul, thanks to new and advanced coil springs it rides on, instead of the leaf springs on the old model.
In comparison, the 2021 Ram 1500 has a max tow rating of 12,750 pounds, while the 2022 Chevy Silverado 1500 can haul 13,300 pounds.
The 2021 Ford F-150, which boasts 14,000 pounds of towing capacity when properly equipped, is king of full-sized pickups, and it won’t relinquish that throne without a fight.
But there is a good reason while the 2022 Toyota Tundra pickup truck tows less than rivals. According to the Tundra chief engineer Mike Sweers, who spoke with The Drive, Toyota knows its customers don’t haul giant loads.
“It doesn’t have to ride like a truck,”
“When the customer gets in, it should ride and handle to meet their expectations, especially if they are a first-time truck owner.”
Sweers says that Toyota Tundra buyers fall squarely into the active lifestyle category as they tend to want adequate towing capacity to haul their toys like ATVs, UTVs, mountain bikes, motorcycles, and snowmobiles— and not skid steers or tractors.
The US market recognizes the Ram 1500, Chevy Silverado, Toyota Tundra and Ford F-150 as work trucks, and each of them is targeted at buyers who use their pickups for job-related tasks.