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Ford F-150 Lightning Production To Finally End As Demand Crash
There have been high expectations for electric versions of successful pickup trucks; however, the reality has been somewhat disappointing. The Ford F-150 Lightning is now even facing an early discontinuation.
In the spring of 2021, we were introduced to a car that Ford had high hopes for: the Ford F-150 Lightning, an electric counterpart to Ford’s most successful model. It seemed like a recipe for sales success, and initially, it went quite well. In fact, it exceeded expectations. Meanwhile, competitors Chevrolet and RAM, among others, also launched their electric pickups. Or so it seemed. RAM has since pulled the plug on the electric 1500. It seems Ford is now considering the same for the F-150 Lightning.
The Wall Street Journal reports that the production of the electric F-150 may soon end. This follows a reduction in F-150 Lightning production in early 2024 due to falling demand and a complete halt a year ago.
Suppliers have been informed that production will resume in early February, but at only a third of its previous capacity. Ford stated that the F-150 Lightning, despite competition as the best-selling electric pickup in the U.S., currently has enough inventory, and the factory will restart “at the appropriate time.”
The fact that the Ford F-150 Lightning is no longer the sales success Ford undoubtedly hoped for is also due to the challenging circumstances in the United States. Pickups are primarily popular in more conservative parts of the country, where electric driving is less popular. US President Donald Trump is also rolling back the pro-EV policy of his predecessor, Joe Biden, making it less attractive to switch to an electric car.
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