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BMW Group Buys Performance Specialists, ALPINA
German automotive Giant, the BMW Group, officially buys Alpina Burkard Bovensiepen GmbH + Co. KG (ALPINA brand).
Alpina, officially founded on 1 January 1965, is known for creating high-performance versions of BMW and Mini cars.
For over half a century, BMW AG and ALPINA Burkard Bovensiepen GmbH + Co. KG have worked closely with one another.
As per that agreement reached, Alpina products will still be pre-assembled on BMW production lines until 2025.
German Ministry of Transport recognises Alpina as an automobile manufacturer, in contrast to other performance specialists.
German automotive Giant, the BMW Group, has welcomed a new addition to its portfolio, as the ALPINA Burkard Bovensiepen GmbH + Co. KG (ALPINA brand) becomes part of the company.
For over half a century, BMW AG and ALPINA have worked closely with one another, with the latter known for creating high-performance versions of BMW and Mini cars.
As per the agreement reached between the two German automobile manufacturers, ALPINA products will still be pre-assembled on BMW production lines until 2025 when the current ALPINA vehicle programme ends.
“For over fifty years, the Buchloe firm has demonstrated how to deliver top-quality car cachet through meticulous attention to detail. The BMW Group is also driven by this same passion for cars that capture the imagination. That is why we are now embarking on a new chapter in our long-standing partnership.
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“Acquiring the trademark rights will allow us to shape the long-term course of this brand steeped in tradition. We are delighted to welcome the ALPINA brand to the BMW family,” said Pieter Nota, member of the Board of Management responsible for Customer, Brands and Sales.
Andreas Bovensiepen, co-managing director of ALPINA Burkard Bovensiepen GmbH + Co. KG, explains :
“We recognised the challenges facing the automotive industry early on and are now setting the right course for ALPINA and for our family firm, BOVENSIEPEN. This marks the beginning of a new chapter.”
Both the ALPINA brand and our company are extremely desirable. We made a conscious decision not to sell ALPINA to just any manufacturer, because BMW and ALPINA have worked together and trusted one another for decades. That is why it is the right decision strategically for the ALPINA brand to be managed by the BMW Group in the future.”
“BMW and ALPINA are a perfect fit!… We are delighted to acquire the trademark rights to ALPINA and add new vehicle capturing DNA to the BMW portfolio,” said Jens Thiemer, Senior Vice President Customer and Brand BMW.
2021 was the most successful year in the history of Buchloe-based ALPINA Burkard Bovensiepen GmbH + Co. KG.
Alpina, officially founded on 1 January 1965, is recognized by the German Ministry of Transport as an automobile manufacturer, in contrast to other performance specialists, which are aftermarket tuners.
