BMW Outsold Its German Rivals In Europe For The First Four Months

According to data from the European Automobile Manufacturers Association (ACEA), BMW increased sales by 1.1% to 267,075 units across Europe in the January-April period.

ACEA’s figures cover all 27 EU member states, as well as Great Britain, Iceland, Liechtenstein, Norway and Switzerland.

According to the BMW blog, BMW maintains a convincing lead over its main competitors. Audi is second after a 7.2% increase to 230,595 vehicles, while Mercedes rounds out the podium with 222,744 units, an increase of 3.4% compared to the first four months of 2025. Lexus poses little threat to the German luxury establishment, as Toyota’s premium brand fell 10.8% to just 23,885 cars.

Although BMW consolidated its first position and saw a modest increase in registrations, its market share fell from 5.9% to 5.7%. That’s because several other brands grew at a much faster pace, reaching double-digit gains in some cases. Fiat, for example, saw a whopping 29.2% increase to 131,863 units, while Skoda grew by 14.6% to 300,163 vehicles.

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