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Audi, Benz And BMW Logos And Their Meaning



Most automobiles come with fascinating logos. Obviously, many of these logos are not only for aesthetics. They usually have an underlying narrative that represents how they came into existence. After a bit of digging, we at will like you to know how the logos of the three German automotive giant were derived.


German automotive giant

The Audi emblem, with its four rings, identifies one of Germany’s oldest-established automobile manufacturers. The rings symbolize the coming together of four different motor-vehicle manufacturers in 1932. These are Audi, DKW, Horch and Wanderer. These companies form the roots of what is today AUDI AG. Fun fact, its congeniality to the Olympic logo caused the World Olympic Committee to pursue Audi in World Trademark Court. However, the Olympic Committee lost.


German automotive giant

The circular blue and white BMW logo or Roundel evolved from the circular Rapp Motorenwerke company logo. This is where the BMW company evolved from. The logo combines the blue and white colours of the flag of the Bavarian State in Germany. In 1920s BMW debuted the logo as a rotating propeller in their company’s commercial. Hitherto, the logo has been interpreted as a rotating propeller with the blue and white colours of the Bavarian flag.

Mercedes Benz Logo

German automotive giant


According to the Mercedes-Benz company, their logo represents the automaker’s drive toward universal motorization with its engines dominating the land, sea, and air (three points). This Mercedes-Benz emblem is a symbol of the company’s plan for world domination. Technical Director of Deutz, Gottlieb Daimler, designed it. He drew this badge on a postcard, which he mailed to his wife as far back as in 1872, vowing that one day this image would become the symbol of a car giant. is an authoritative car blog in Nigeria. Its objective is to get Nigerians and a wider audience to be more informed about automobiles, the automotive sector and transport infrastructure. Over the years, we have been instrumental in creating immeasurable public awareness about automobiles and their maintenance, safety and traffic laws, amongst others. ...Your mobility, our priority. EH