Once Again, Toyota Is The World’s Most Valuable Automaker

As every year, Interbrand has released its list of the world’s most valuable names, and the tech giants continue to dominate the top, as expected. However, numerous car manufacturers retained their place among the 100 most valuable global brands, demonstrating the resilience of the sector despite challenging market conditions.

How is value determined?

Interbrand ranks brands according to their value, which is calculated based on three key components. These include financial analysis, “brand role,” which measures the brand’s influence on the purchase decision, and “brand strength,” defined as the ability to create loyalty and ensure sustainable demand and profits in the future.

At the top of the list for 2025 are Apple ($470.9 billion), Microsoft ($388.5 billion), and Amazon ($319.9 billion). However, the focus of this report is on the automotive industry.

Toyota on top, German giants in decline

The most valuable car manufacturer is once again Toyota, which took a high 6th place overall. The value of the brand is estimated at 74.2 billion dollars, which represents a growth of 2 percent compared to last year.

Right behind Toyota, as the second most valuable car brand, Mercedes placed in 10th place with an estimated value of 50.1 billion dollars. Still, that’s a significant 15 percent drop compared to 2024. A similar trend was recorded by BMW, whose value fell by 10 percent to 46.8 billion dollars, which placed it in 14th place.

The biggest drop is Tesla, whose value fell by as much as 35 percent “in the face of greater competition from electric vehicles.” Tesla is now valued at $29.5 billion.

New player on the list

The list includes other well-known brands: Honda (29th), Hyundai (30th), Audi (52nd), Ferrari (54th), Volkswagen (56th), Porsche (57th), and Kia (89th). A newcomer to the ranking is China’s BYD, which ranked 90th with a valuation of $8.1 billion.

Interbrand’s global chief strategist, Manfredi Ricca, said, “BYD is the biggest disruptor in the automotive market since Tesla. It is a world-class product and has made tremendous progress in the European market as it expands from its Asian base.”

Interbrand singled out Ford and Volvo as brands to watch in the future.

• Also See: Toyota Dislikes The Term “Mild Hybrid” Because it Confuses Buyers