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125-Year-Old Peugeot Brand Unveils Its New Logo
Peugeot, world’s oldest surviving Automotive Brand, is reaffirming its personality and character with a new logo. It is turning over a new page in its history.
On 25 February 2021, Peugeot unveiled its new logo: a coat of arms adorned with a magnificent lion’s head.
Since 1850, Peugeot has had ten successive logos, all of which feature the lion’s emblem. Today an eleventh version, even more streamlined, more qualitative and more elegant, has just been created by the PEUGEOT Design Lab, the Peugeot brand’s Global Brand Design studio.
Launched in 2010, the current logo needed to change to crown the brand’s move upmarket.
After having completely overhauled its vehicles over the last 10 years, Peugeot is redesigning its logo to keep pace with its products. At the beginning of 2021, with the launch of a range that will be ushered in by the new Peugeot 308, with a new website and with the creation of STELLANTIS, the stars are aligned.
Peugeot is a brand in tune with the times. With even a step ahead of its time, it keeps abreast of innovation, anticipates changes in behaviour and paves the way for new mobility solutions.
It is also a powerful and instinctive brand, a reflection of its emblem: the lion. This makes PEUGEOT a timeless brand, a link between yesterday and tomorrow.
Over the last 10 years, the entire product range has undergone astonishing upmarket move. And this is what it has achieved: “International Van of the year” with the Peugeot e-Expert in 2021 and Partner in 2019, and three “Car Of The Year” on the road (Peugeot 308, chosen in 2014, Peugeot 3008, chosen in 2017 and Peugeot 208, chosen in 2020). And above all, an electrified range, for both passenger cars and light commercial vehicles. This move upmarket and in value is now being perfected by work on the design of the brand itself.
A new logo embodies what Peugeot meant yesterday, what Peugeot means today, and what Peugeot will mean tomorrow.
This new coat of arms, in the effigy of the lion, has always been part of the brand. It shines a proud spotlight on the values of the Peugeot brand.
This logo has been designed to last.
This is the meaning of this coat of arms, a timeless, universal and multicultural form of identity.
It is a distinctive symbol of belonging, of recognition.
It is synonymous with prestige, confidence, longevity and lineage. With it and its new visual identity, Peugeot is joining history and hyper-modernity.
With this coat of arms, the Peugeot brand is setting out to conquer new lands, to accelerate its international growth, exporting French style and know-how as well as French elegance.
The Peugeot brand is turning over a new page in its history. A new era.
It now has a new commitment with its customers: to transform their time spent with it into quality time.
And to experience the new Peugeot identity is to live two experiences in one:
Firstly, it means living for the now.
In a world that is constantly spinning faster and faster, “time” has become one of the rarest, most precious assets.
In this world, Peugeot offers those who wish to do so the opportunity to truly enjoy the present moment and to take advantage of all that it has to offer.
It also means having an all-in quality experience.
Vehicles, dealerships, associated products, websites, communications, signage… These are all points of contact with the Brand that are set up and aligned within a single, coherent and cross-functional system.
This coat of arms opens the way to a brand ecosystem that is not limited to its visual identity alone. It carries within it a deeper change. A shift in stance; a new state of mind; a new lifestyle.
Peugeot’s objective is to offer its current and future customers a brand that meets their requirements.
The Peugeot Brand is timeless. It is reinventing itself, over and over again.
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