Putting The Carriage Before The Horse – Porsche Ad Shows The Benefit Of Rear-wheel Drive On 911 Sports Car

Putting the carriage before the horse – This cleverly thought out Ad by Porsche shows the benefit of rear-wheel drive on 911 Sports Car.

For decades, critics have ridiculed Porsche for placing the
“Putting the carriage before the horse”.

“Putting the carriage before the horse” is an analogy of the basic layout of the rear-engined Porsche 911 sportscar.

The Porsche 911 (pronounced Nine Eleven) is a two-door 2+2 high performance rear-engined sports car introduced in September 1964 by Porsche AG of Stuttgart, Germany.

The car, with rear-mounted flat-six engine, has been continuously enhanced through the years but the basic concept has remained unchanged.

But for decades, critics have ridiculed Porsche for placing the
“Putting the carriage before the horse”. “Putting the carriage before the horse” is an analogy of the basic layout of the rear-engined Porsche 911 sportscar.

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While trying to enter the Asian market, marketing agency Fred & Farid dreamt up a new advertisement series for Porsche China, which shows the basic concept of a rear-engine layout and rear-wheel drive in a sportscar — and the ad definitely gets the point across.

Just like its well-engineered sport cars, including the 911 and its successors, Porsche has always been known for its explicit Ads, which are always clear to explain how it innovations works.

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