News
Real Madrid Switches From Audi To BMW, Players To Choose From iX, i4, iX3, i7 Or iX1 Electric Cars
Spanish giant Real Madrid Football Club switches from Audi to BMW as main sponsor after two decades.
As part of the partnership, Real Madrid will be provided with 100% electric vehicles from BMW as a means of mobility.
Real Madrid stars will be able to choose from any of the current models: iX, i4, iX3, i7 or iX1 electric cars as their daily drivers.
Real Madrid, the world’s most successful football club and BMW Spain have signed a collaborative agreement to jointly pursue initiatives in the domains of future mobility, sustainability and diversity.
The event took place in the boardroom at Real Madrid City and was chaired by Florentino Pérez and Manuel Terroba, Executive Chairman of BMW Group Spain and Portugal.
As part of the partnership, Real Madrid men’s and women’s football and basketball first teams, together with their coaching staff, will be provided with 100% electric vehicles from BMW as a means of mobility.
World stars like Karim Benzema, Toni Kroos, Gareth Bale, Eden Hazard and David Alaba will be able to choose from any of the current models: iX, i4, iX3, i7 or iX1 electric cars as their daily drivers.
Both organisations will establish a collaboration centre for sustainability where, through regular working sessions together with other collaborators at the club, good practices will be shared with the aim of reaching a common learning process.
The president of BMW Group Spain, Manuel Terroba, said
“Real Madrid not only represents the world’s leading sporting institution, but also an organisation in constant evolution, striving for excellence in its activities based on demand, talent, quality and leadership.
“It also has a firm commitment to sustainability, solidarity, diversity and a winning spirit. This makes the club the perfect partner to address the challenges of the present and the future.
“Both institutions will work together to promote these values and, above all, respect for the environment, which represents a long-standing commitment to sustainable mobility, given that in 2022, the BMW Group will be marking 50 years since it unveiled its first electric BMW”.
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