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#She Drives A Lambo : All-female Event Saw Guests Drive Lamborghini Urus S From Dubai To Ras Al-Khaimah
#SHEdrivesalambo : An all-female event saw guests from Middle East drive Lamborghini Urus S from Dubai to Ras Al-Khaimah.
Two day event saw guests drive 400-km through winding roads as well as an off-roading adventure in the desert.
First launched in 2023 in America, the #SHEdrivesalambo project is aimed to allow guests understand more about Lamborghini.
The main protagonist of the event, the Urus S, is powered by a twin-turbo V8 engine, which delivers (657-horsepower (666 CV).
It allows the Urus S Super SUV to propel from 0-100 km/h (0-60 mph) in 3.5 seconds with a top speed of 305 km/h.
This year’s #SHEdrivesalambo, an all-female event, took place in the United Arab Emirates and it saw guests drive from Dubai to Ras Al-Khaimah while behind the wheels of Lamborghini Urus S, the most sold Super SUV to women in the region.
The two day-long event saw the female guests from the region drive over 400 kilometres, passing the highest peak in the UAE, winding roads as well as an off-roading adventure in the Al Wadi desert.
The road trip started from Dubai city, heading out east to Jebel Jais where the guests dined at Puro 1484, the highest restaurant in the UAE, named according to its height above sea level – 1,484 metres
The route’s final 100 kilometres continued into the Al Wadi desert for some off-road driving. There, the guests were hosted in a 1,235-acre nature reserve where a typical Arabic dinner was enjoyed in the heart of the desert.
First launched in 2023 in America, the #SHEdrivesalambo project is rolling out to other markets globally with the aim to allow guests to drive the Urus S and to allow them understand more about Lamborghini.
Paolo Sartori, Regional Head, Automobili Lamborghini Middle East and Africa said :
“It was fantastic to welcome guests from the Middle East for this event, giving them the opportunity to drive the Urus S and understand more about Lamborghini and how we are working towards elevating our brand among wider audiences to avoid common stereotypes.”
The Lamborghini Urus S
The main protagonist of the event, the off-road-ready Lamborghini Urus S was a perfect fit for those choosing the purest sublimation of performance, luxury and versatility in a Super SUV.
Urus S is powered by a twin-turbo V8 engine, which delivers (657-horsepower (666 CV) and allows the Super SUV to propel from 0-100 km/h (0-60 mph) in 3.5 seconds with a top speed of 305 km/h.
