Lamborghini join forces with Movember, the ‘world’s leading men’s charity’, which focuses on mental health and suicide prevention.
This month, 1,500 Lamborghinis will take to the streets of major cities around the world to spread awareness of important health issues.
The participating Lamborghini supercars will sport hoods decorated with stickers in the shape of a mustache.
Automobili Lamborghini has officially join as a partner of Movember, and throughout the month of November, the sports car maker will help the ‘world’s leading men’s health charity’ through a fundraising and awareness campaign.
Funds raised throughout the month will go towards mental health and suicide prevention, prostate cancer and testicular cancer. To donate or learn more, please visit Movember.com.
The highlight of the campaign will take place on Saturday 6 November, when some 1,500 Lamborghinis will take to the streets of major cities around the world to spread awareness of important health issues with a single collective gesture.
The participating Lamborghinis owned by fans will sport hoods decorated with stickers in the shape of a moustache, the movement’s symbol. The cars will parade in cities including New York, London, Sydney, Bangkok, Rome and Cape Town.
Customers from all over the world, invited to take part in the Bull Run organized by 92 Lamborghini dealers, will participate in the campaign to spread Movember’s message. During this time, the foundation will open a fundraiser on a dedicated platform, where donations can be made.
Stephan Winkelmann, Chairman & CEO of Automobili Lamborghini, commented:
“Through this partnership, Lamborghini wants to actively contribute to the crucial issue of health and support research, by raising awareness among its community of fans and customers.
This is a perfect parallel to the many initiatives that we have been carrying out internally for years in favor of the psycho-physical well-being of our people. These include health-screening and prevention projects, to schemes supporting diversity and inclusion and numerous social initiatives, which make Lamborghini an ethically responsible industrial entity.”
In addition to tackling key health issues faced by men, Movember is also working to encourage men to stay healthy in all areas of their life, with a focus on men staying socially connected and becoming more open to discussing their health and significant moments in their lives.
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