News
A New Dawn For Jaguar As The British Automaker Present A New Logo
We will see the first glimpse of Jaguar’s future at the beginning of next month when this manufacturer will present the Design Vision Concept.
Since no brand reset is complete without new logos and branding, Jaguar has also taken care of that. The manufacturer has reimagined the leaping Jaguar, looking slimmer and more angular than the outgoing cat. The monogram relief perfectly outlines the new cat. Jaguar has also updated the lettering to combine upper and lower case letters for “symmetry and simplicity”.
Jaguar wants to reposition itself to compete with Bentley and Maserati instead of BMW and Audi models, as it did before. As Jaguar emphasizes its new premium status, the starting price of this brand’s car will jump from $130,000 to $140,000.
Jaguar’s future design direction will be revealed on December 2 at Miami Art Week. This manufacturer will present “the physical manifestation of its creative philosophy of exuberant modernism.”
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