BMW Does Not Fear Competition From China

The Bavarians’ first man when it comes to sales, Jochen Goller, believes that Chinese brands will not threaten BMW’s market share due to the specific tastes of European customers.

BMW is not afraid of a wave of aggressive Chinese competitors, said their sales director, convinced that Chinese manufacturers will have a hard time dominating the European market.

Companies such as BYD, Chery, which owns the Omoda and Jaecoo brands, and Xpeng have expanded significantly in the UK and Europe in recent years. However, Goller does not believe that they will threaten BMW’s market share.

In a statement to Autocar, Goller said, “When Toyota came in, BMW still sold more cars afterwards than before.”

The Germans are not sitting idly by; they recently presented the first model in a series of Neue Klasse vehicles. And soon 3 series could follow that pace.

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