Toyota Dislike The Term “Mild Hybrid” Because it Confuses Buyers

Many brands promote their vehicles as hybrids, but many refer to mild hybrids (MHEV). These cars typically feature a 48-volt system that allows the starter and generator to occasionally provide extra assistance. However, the effect on fuel consumption is minimal.

Now, Toyota, which has become synonymous with hybrids, is rebelling against the term –mild hybrid. That term, according to Toyota’s interpretation, confuses car buyers and dilutes the hybrid concept.

– The 48-volt assistance system, in our opinion, does not constitute a hybrid drive. “I think car manufacturers have a responsibility to make sure customers are aware of the differences – Sean Hanley, head of sales and marketing at Toyota Australia, told Drive magazine.

Toyota introduced its first hybrid back in 1997 when the Prius debuted.

“We’ve been developing and introducing hybrid cars for years, and we think it makes a difference,” says Hanley.

Toyota also sells cars with 48-volt systems, but doesn’t call them mild hybrids.

– We do not count 48-volt batteries in hybrid cars, just to be clear. I want to be clear that when you buy a Toyota 48-volt powertrain, you are not buying a hybrid system. They are not hybrids.

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