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After 70 Years, Volkswagen Says Goodbye To Iconic Beetle (Ijapa) With This Emotional Video
Volkswagen says goodbye to iconic Beetle
Volkswagen says goodbye to the iconic Beetle hatchback, which ended production in 2019, in a new advert called “The Last Mile.”
Volkswagen is paying tribute to the iconic Beetle Hatchback, also known as Ijapa, with an emotional animated short film titled : “The Last Mile”.
The clips shows the story of a boy whose major life events—from childhood to elderly age—are shaped and influenced by the presence of a Volkswagen Beetle.
The short uses a rendition of the Beatles’ “Let it Be” performed by the Pro Musica Youth Chorus. The 1:30 mins clips ends with nod to Volkswagen’s electrified future.
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This video comes a year after Volkswagen officially announced the end of its production. The last Volkswagen Beetle rolled off the assembly line at a plant in Mexico in July, 2019.
Saad Chehab, senior vice president, VW brand marketing, said :
“The Beetle is easily one of the most recognizable cars in the history of automobiles,”
“Honoring it properly required a medium with just as much versatility and universal appeal as the car itself.”
“We are proud of our past but our eye is on the future – hence our choice of New Year’s Eve to hint at our upcoming long-range EV and the 2020 Atlas Cross Sport.”
