Ferrari Post A Strong Sales In Q1 2026, Driven By Purosangue SUV, 12Cilindri Family And The SF90 XX

Ferrari post a strong sales in Q1 2026, driven by Purosangue SUV, 12Cilindri family and the track-focused SF90 XX. 

Net revenues reached Euro 1.848 billion, up 3% versus the Euro 1.791 billion during the same period last year.

Revenues from Cars and spare parts were Euro 1.5 billion, while sponsorship, commercial and brand revenues reached Euro 218 million. 

Ferrari reported a solid growth in the first quarter of 2026 (1st January to March ending), with net revenues reaching Euro 1,848 million, up 3% versus the Euro 1,791 million during the same period last year.

Revenues from Cars and spare parts were more than Euro 1.556 billion, up 1% versus the 1.536 billion in Q1 2025, while sponsorship, commercial and brand revenues reached Euro 218 million, up 14%.

During this period, the Italian automaker delivered a total of 3,436 sports cars to customers worldwide, which is slightly lower than the 3,593 units from the prior year, with Ferrari claiming it was deliberate “to ease the execution of the planned model change-over”.

“Our enriched mix and continued demand for personalizations contributed to the strong earnings we are presenting today. With these results and an order book further extending towards the end of 2027, we confirm our 2026 guidance”, said Benedetto Vigna, CEO of Ferrari.

The increase in deliveries in Q1 2026 was driven by the 12Cilindri family, the track-focused SF90 XX and the brand’s first-ever Crossover SUV, the Purosangue, which starts at over $600,000, while the 296 family and the Roma Spider decreased in line with model lifecycles.

First deliveries of the 296 Speciale family, the Amalfi and 849 Testarossa commenced in Q1 2026, while shipments of the F80 supercar were in ramp up phase in line with plans.

The second quarter will see the launch of the Italian brand’s first-ever battery-electric supercar, the Ferrari Luce – which the marque said will shape deliveries in 2026 and beyond.

“With only twenty days to the world premiere of the Ferrari Luce, the sense of anticipation has never been so high. The Ferrari Luce brings together so much extraordinary technologies and the passion of so many people. It is the evidence of how tradition and innovation can come together to create something unique”.

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