News
For A Price, Bentley Has Over 46 Billion Combinations For customers To Choose From
When it comes to cars of the caliber of the British aristocratic brand, the price is not an issue. Therefore, it is not surprising that the base price is often exceeded by double. Most of the credit for this goes to the Mulliner department, which offers unprecedented personalization options.
So, in addition to numerous shades and surface finishes, Continental GT buyers can choose special colours for body details, such as mirror housings, bumpers, wheels or bumper parts. But that’s just the beginning, as Bentley reveals that there are as many as 46 billion possible combinations.
Namely, the number of combinations has increased drastically after the individualization program was expanded to the Flying Spur model. Along with new shades and surface finishes, a set of carbon accessories has been introduced. You guessed it, this set can also be personalized.
One of the new features is the introduction of a pinstripe pattern, which will also be offered on the Bentayga, arguably one of the most expensive SUVs on the market.
Wheel design plays a key role in the visual impact of a vehicle. Customers can choose from single-colour rims, elegant two-tone combinations that highlight the design of the rims, or subtle pinstripe details on the edges of the wheels. Mulliner offers wheels in solid, metallic, two-tone, matt or pearl finishes, or it is possible to order a unique colour to the customer’s liking.
One in four Bentleys built in Crewe now features exclusive Mulliner details, confirming the growing demand for personalization among customers. David Parker, Mulliner’s Chief Commercial Officer, said:
“Our team of designers, engineers, and master artists works to ensure that every customer can express their style through exclusive colours, materials, and unique details. The only limitation is the customer’s imagination.”
Bentley continues to redefine luxury through personalization, enabling owners to create unique cars that reflect their personality and style, establishing itself as a manufacturer of cars for the most discerning customers.




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