Mercedes-Benz To Replace The A-Class With A New Model

The new Mercedes CLA was originally conceived as an entry point into the manufacturer’s range after the planned phase-out of the A-Class. However, those plans have changed, and Mercedes has confirmed the development of a new compact model.

Originally, Mercedes intended to reduce its small car portfolio, positioning the CLA as an entry point to the brand. However, Mercedes recently decided to move away from its traditional luxury positioning, even phasing out the word “luxury” from its official strategy. CEO Ola Kallenius signalled a move towards wider appeal and higher production volume, after profits fell in the first half of the year.

Mercedes is thus now preparing a breakthrough with more affordable compact and SUV vehicles. At the same time, strong demand across Europe convinced the brand to keep the current A-Class alive until 2028. The company is now also hinting at a new entry-level model to meet customers’ demand for smaller, more affordable cars.

Matthias Geisen, member of the Mercedes Management Board responsible for marketing and sales, spoke to Automobilwoche about the upcoming model: “We will introduce additional models based on our new MMA architecture after the CLA. Trust me: In the long run, there will be an entry-level model in the world of Mercedes-Benz.”

Geisen acknowledged the strong customer interest in the A-Class, calling it a “very relevant vehicle” for Mercedes that helps “connect many of our customers early on with our brand.” He said they extended production to “avoid a supply gap,” hinting that new entry-level supply could arrive by 2028.

There are no details for now. Neither the name nor the body style has been confirmed, and powertrain options are still under wraps. German reports indicate that the new car could be a modified version of the existing SUV, rather than an all-new series. That could mean a redesigned GLA or a slightly smaller crossover, but Mercedes isn’t revealing details for now.

In any case, the new Mercedes compact is expected to be competitively priced, answering calls from German dealers. The current A class starts at 34,252 euros on the domestic market. In contrast, the all-electric CLA starts at €53,066. The more affordable CLA hybrid is on its way to help close that gap.

• Also See: Mercedes Says It Will Continue Production Of The V12 Engine