The Toyota Land Cruiser, which was known as the Toyota BJ when it was introduced back in 1951, before being renamed to the Land Cruiser in 1954, is sold in approximately 170 countries and regions worldwide.
Out of the 10 million that have been sold so far, 1.065 million or about 10.6 percent were bought in Australia – which means Australian customers have more Land Cruisers than anywhere else in the world, with Queensland and West Australia leading the way.
This figure includes all three versions of the Toyota LandCruiser 200 Series, Prado, 70 Series and their predecessors dating back to 1954.
Last year, Australia retained its global leadership with 42,267 or about 13 percent of Land Cruiser sales across all three variants — 70 Series: 10,037, Prado: 18,553 and 200 Series: 13,677.
According to Toyota Australia Vice President of Sales and Marketing Sean Hanley, the Land Cruiser’s reliability and capability is key to its success in Australia.
“In Australia, one of the first Land Cruiser customers was construction magnate Sir Leslie Thiess, who bought several for use on the rugged construction trails of the Snowy Mountains Hydro Electric Scheme,”
“Like all the other four-wheel-drives, the Land Cruisers had some issues in the extreme conditions, but it was Toyota’s response that set the company apart from its rivals.”
“Toyota flew out engineers from Japan who lived on site to study and rectify the problems. They also flew out parts and sent the broken bits back to Japan – to analyse them and fix problems at the source.”
“This was an amazing engineering response – an absolute determination to deliver quality, durability and reliability. It’s that dedication to providing trouble-free performance that has been crucial to the success of the Toyota brand across Australia.”