Nissan: Nismo Division Will Not Become An All-Electric Brand

If you were worried about Nissan’s Nismo division going all-electric, there’s good news, according to Motor1. In a recent interview, Pjer Loing, Nissan’s global head of product, said: “We don’t have a specific goal to be electric only.”

Loing told Top Gear magazine that the growth of electric vehicles has been chaotic and “our role as manufacturers is to adapt”. The company focuses on its E-Power drive, which uses a gasoline engine as a generator. Nissan launched the Qashqai E-Power in 2022, the first model to feature the new setup and Nismo plans depend on the specific model. Over half of Qashqai sold in Europe have E-Power.

Nissan knows that a car like the GT-R can command a far higher price for a Nismo offering than a model like the Ariya. Loing admits that the Ariya is not a cheap EV, so the price ceiling cannot reach a “super high level,” which ultimately depends on the model. The Nismo package has to fit the product, and any expansion will need strong sales to justify its existence.

Loing said that if you had asked him about the company’s EV plans a few years ago, “he would have given a different answer.”

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