Concept Cars
Nissan Showcases 3 Special Custom Retro And Off-Road Ready Frontier Truck
Nissan has unveiled a trio of truck concepts based on the new Frontier at the 2022 Chicago Auto Show. The first concept is dubbed the Project 72X Frontier. It is based on a Crew Cab S 4×4 model and has been designed as a modern-day take on the classic Datsun 720 truck that was first introduced in the fall of 1979.
This would become the first US-assembled Nissan vehicle in 1983. The plucky little pickup was known as the “Lil Hustler” and was a barebones, affordable truck designed for fun in the great outdoors. For the 2022 interpretation, grey paint and graphics were applied while white-painted spare Frontier wheels add to the retro feel. For off-road usability, the PRO-4X donates its tire setup while the suspension has been treated to a 2.5-inch lift kit with adjustable front upper suspension arms. A sport bar behind the cab completes the upgrades.
Project 72X Frontier
The second concept is called Project Hardbody which also takes inspiration from Nissan’s rich history in the truck segment, this time with a look reminiscent of the Nissan D21 Hardbody. The concept features a three-inch lift kit with adjustable upper control arms. The vintage appearance comes thanks to the additional fender arches and the old-school block-style wheels with 33-inch tires. The pickup is finished in red with 1980s-style graphics
Lastly, the 3rd concept is the Project Adventure which is a relatively straightforward overlanding rig. It’s based on the Pro-4X. It gets a big and literal boost from a Calmini 5-inch suspension lift plus 34-inch mud-terrain tires. Other off-road upgrades include a huge LED light bar, a custom carbon fibre snorkel and dealer accessory rock rails. For the camping aspect, the bed is fitted with a rack system, roof basket and roof-top tent. A dealer accessory Kicker Bluetooth audio system is fitted in the bed, too. And the truck features a vinyl wrap based on an atlas of the United States.
Project Adventure
Project Hardbody
