Tesla Trademarks “Roadster Logo” Hinting Light At the End Of The Tunnel

Tesla has applied for a new trademark for the Roadster model. After years of delays, this seems like a hint of preparation for the launch.

The second-generation Roadster was announced almost ten years ago, and mass production was promised to begin in 2020. However, the model never made it to the assembly line.

However, now there is a new reason to remember the electric sports car, because at the end of April, the company Tesla filed a new trademark application related to the Roadster. It concerns the model’s emblem or logo, and the patent application features the word ‘Roadster’ over an asymmetrical hexagon with graphic lines at the bottom.

The trademark was registered on April 28, 2026, and covers not only electric vehicles but also batteries and branded clothing. This isn’t Tesla’s first Roadster-related activity in recent months. In February, the company filed two more applications, one for the Roadster name and the other for the low coupe silhouette.

In recent years, there has been almost no information about the model. The company has rarely mentioned the Roadster publicly, but this new patent is actually a clear sign that the project is still alive.

In a recent financial report, the company also noted that it is continuing preparations for the production of a new generation model.

Tesla’s promises have traditionally been delayed. Elon Musk has previously stated that a demonstration of the production version will take place on April 1 and that production will begin 12-18 months after that. However, none of these promises was fulfilled.

Delays have long been a common part of Tesla’s new model launches, but the Roadster seems like a special case even by the company’s “standards”. The question is whether the launch is really close.

For now, the new activity doesn’t guarantee the car’s imminent arrival, but for a project that has seen almost no news for years, it’s still an important signal.

If Tesla is indeed preparing the Roadster for production, the company will have to market a model that was announced even before the mass boom in modern electric supercars. During this time, the segment has changed significantly, and the competition has become much stronger.

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